Kommercio started as the tooling a working UK distributor wished he had. We built the whole-commerce operating system because bolting ten tools together is not a strategy — it's a tax.
Most UK distributors are running their business on a stack that makes nobody happy. A Shopify Plus site at around £2,300 a month to take orders. NetSuite or Sage somewhere in the background for ERP, typically on a six-figure annual contract by the time you count licences, modules, and the consultant who is still half-living in your office. Xero or QuickBooks to do the actual accounting. HubSpot or Mailchimp for marketing. A warehouse management system that nobody fully understands. Three spreadsheets nobody wants to touch. An integration layer gluing it all together, and an internal developer on retainer when a connector breaks — which happens most weeks.
The costs are obvious. The hidden costs are worse. Data is split across five databases that never quite agree. VAT returns take a day because the numbers need reconciling against the ecommerce platform, the POS, and the bank. A new line goes live on the website a week after it arrives because the product data has to be copied through three systems. Nobody can answer "which customers are at risk of leaving" because the data required to answer lives in four tools.
£2,300 / month to rent a storefront, plus 15 apps to make it work. No accounting. No purchasing. No ERP. Just a website.
£30,000 / year and six months of implementation. Built for Fortune 500 complexity. Overkill for a distributor with 50,000 SKUs.
Xero + Mailchimp + ShipStation + a POS + a WMS + three spreadsheets. Cheap per tool, expensive per month, impossible to reconcile.
Kommercio is a single product. One database, one user interface, one subscription, one login. Ecommerce storefront, admin panel, inventory, purchasing, double-entry accounting, VAT returns, marketing, customer intelligence, payments, and a website builder — all running on the same schema, all showing the same numbers, all updated in the same instant.
AI is not a bolt-on module. The reorder engine, SKU auto-mapping, demand forecasting, and churn detection are part of the core product on the Growth plan upward. They work because the data is in one place — not because we've hired someone to build connectors between five vendors who all want to own the relationship with you.
We did not build Kommercio to impress analysts or tick a feature-comparison box. We built it because the founder was running a distributor and the existing stack was failing. The benchmark is practical: does this make a working distribution business easier to run on Monday morning? If yes, it ships. If no, it doesn't.
Live in days, not months. Sign up, import your catalogue, point a domain, take orders. NetSuite takes half a year. Shopify plus ten apps takes weeks and never quite stabilises. We are on the other side of that curve by design.
From £15 a month. The Growth plan at £45 gets most distributors the full AI and accounting stack. Pro at £199. Enterprise at £399 with SLA and a success manager. That is less than the Xero-plus-Shopify stack alone, before we count everything else we replace.
Ecommerce, ERP, accounting, marketing, AI, and payments in one product. Not a platform-plus-apps. Not a suite of loosely-connected modules. One product with one database, deliberately designed to replace the five-tool stack you are already paying for.
We build for UK distributors. Trade counter plus online plus B2B plus wholesale — a business where somebody walks into your branch, somebody else orders through your website, and a third customer places a standing order every fortnight against a 30-day trade account. Between 100 and 50,000 SKUs. A handful of suppliers to a few hundred. One site or many.
We are not trying to be the best product for Fortune 500 multinationals — NetSuite and SAP will continue to be fine for them. We are not building for hobbyists printing t-shirts from a spare room — Shopify starter plans will continue to be fine for them. We build for the business that sits awkwardly between those two worlds: real revenue, real operational complexity, real trade customers, but not resources to run a six-month ERP implementation or maintain an integration team.
Plumbing and heating supplies. Electrical wholesale. Building materials. Auto parts. Fashion wholesale. Food and beverage distribution. Tools and fixings. The businesses that form the backbone of UK trade and that deserve better tooling than spreadsheets and bolt-ons.
Kommercio is built by Howells Digital Ltd, a UK company registered in England and Wales. The founder is Dan Howells, who also runs Direct Plumbing Supplies — a real plumbing and heating distributor processing real orders every day. Kommercio is the tooling Dan wished he had while running DPS, so we built it. DPS now runs on Kommercio as the primary test of whether everything we ship actually works: every feature has to pass the "would I bet my own business on this today?" bar before it goes into production. If you see something that looks over-engineered, it isn't — somebody has already broken it in real-world conditions and we fixed it properly the second time.
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